Social Strategy + Storytelling

Amplify your impact initiatives across social platforms like Instagram and LinkedIn with help from this social media strategy guide!

Platform-Specific Strategies

Instagram

Focus on visual storytelling with high-quality images and entertaining reels. Personalized + people-forward content usually performs best.

Plus we've got your back with Welcome + Milestone story features!

LinkedIn

Highlight your overall business partnership with Ecodrive, collaborate on a case study or campaign update and engage with other businesses in our community!

TikTok

If you're like us, you've got lots of inspo saved - now it's just time to personalize creative + trend-based content that showcases your impact mission.

Bluesky + X (Twitter)

Share quick updates, impact milestone statistics, and join mission driven conversations.

+ Don't forget to Stay Social + Give us a follow so that we can send some 🤍
LinkedIn + Instagram

Milestone + Mission Posts

Showcase Impact

Create social assets displaying your up-to-date tree counts from your dashboard.

Highlight CO2 sequestration rates

Share the metrics of carbon dioxide your impact has removed from the atmosphere through tree planting.

Highlight the Community Impact

Feature the number of workdays created and personal stories tied to your impact. Be sure to include photos of on the ground teams and tag your project's planting partner!

Impact Stats + Evidence Sharing

Share the same level of impact transparency with your community that we share with you! Within your Impact Evidence tab you'll find the who, what, where, and when of your brand's impact alongside before, during, and after photos from the exact project sessions you’ve supported.

Story Highlights

Project Information

Create highlights about the specific trees being planted as well as their overall environmental + community impact.

Engaging Facts

Share interesting and notable facts about sustainability that will capture audience attention. The In Other 'Good' News section in our newsletter is a great source to create content from!

Impact Milestones

Snap a screenshot of your Custom Impact Badge or Public Dashboard for easy sharing!


Bio + Linktree Optimization

Clear Messaging

Add "1 tree planted per order w/ @ecodrive" or "We're on a mission to plant 2 million trees w/ @ecodrive" to your social media bios.

Impact Forward

Keep messaging concise but impactful to immediately communicate your sustainability commitment.

Consistent Branding + Link Sharing

Maintain this messaging across all platforms (Don't forget your Linktree!) and be sure to link out to your Public Dashboard or Brand Spotlight

Collaborative Posting

Tag @ecodrive

We'll reshare your meaningful milestone celebrations and impact updates to our Story.

Repost + Reshare

Especially when it comes to Environmental Holidays, Good News and content that features your brand!

Collaborator Grid Post

Increase likes, comments, and shares! You can unlock a collaborative grid post with impact milestones or an a la carte marketing menu contribution. Check out our Marketing Menu for more information.

Measuring Success

Track these key metrics to evaluate the effectiveness of your sustainability social media strategy. Focus on conversion rates and engagement to measure real impact on your business and environmental goals.